Ratings don't matter anymore. Nielsen ratings, anyway.
That's the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/kYMswS_lytk/sex-twitter-and-mathand-not-ratingsare-making-tv-smarter
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